Der Böse Mann (The Evil Man): Book Trailer

PLATINUM

The third and final trailer in the series which introduces the bird and falling feather imagery.

Tapocketa (now Mini-Tonic) created a series of three trailers for the German dark crime thriller ‘Der Böse Mann’ (The Evil Man). Each trailer in the series built on the imagery from the previous one, culminating in the trailer shown above. Each trailer was had a release timed to peak potential readers interest in the lead up to the book’s release.

It also meant that the author could take advantage of the quick turnaround time of the first trailer which, being a shorter simpler ‘teaser’ trailer, could be suitably cryptic and intriguing whilst giving little away for a naturally curious target audience while taking less time to create than the full final trailer installment. The first and second trailer in the series is shown at the end of this article.

Trevor from Tapocketa created a basic sketch which he discussed with the clients over a Zoom video session to describe the concept and get their feedback.

A rough storyboard sketch to detail the concept for the client

The first of three trailers, each building on themes from the previous one.

Deliberately cryptic to peak the interest of a naturally curious target audience.

The second in the three trailer series that introduces the barbed wire mesh and additional text at the end.