Tapocketa (now Mini-Tonic) created a series of three trailers for the German dark crime thriller ‘Der Böse Mann’ (The Evil Man). Each trailer in the series built on the imagery from the previous one, culminating in the trailer shown above. Each trailer was had a release timed to peak potential readers interest in the lead up to the book’s release.
It also meant that the author could take advantage of the quick turnaround time of the first trailer which, being a shorter simpler ‘teaser’ trailer, could be suitably cryptic and intriguing whilst giving little away for a naturally curious target audience while taking less time to create than the full final trailer installment. The first and second trailer in the series is shown at the end of this article.
Trevor from Tapocketa created a basic sketch which he discussed with the clients over a Zoom video session to describe the concept and get their feedback.