PLATINUM
Mini-Tonic created this dramatic trailer for the release of million-selling thriller writer Mark Dawson's The Red Room.
The book explores the shady world of snuff movies and is part of the dark detective Atticus Priest series.
“Perfect - love it.”
Trevor at Mini-Tonic needed to create a visually dynamic concept without revealing too much of the story. Keeping the focus on the camera and using a succession of eye images hinted at the themes of the book without disclosing more detail.
The camera also allowed a transition through to another scene from the book, the fall from the tower, and subsequently the book cover - the starting point for the creative process.
A page from the storyboard for The Red Room thriller's book trailer